Law 21.719 will bring significant changes to the management and protection of personal data, aligning Chile with international standards and establishing new responsibilities for organizations.

In their column, expert lawyers Carlos Salazar, lawyer at Chirgwin (Chile) and Felipe Moreira, partner at Rayes e Fagundes Advogados Associados (Brazil) provide a practical analysis based on Brazil’s experience, detailing:

✅ The main challenges in implementing the new regulation.
✅ How to avoid significant fines and sanctions.
✅ Strategies to turn legal compliance into a competitive advantage.

Data protection is much more than a legal obligation: it’s an opportunity to build trust and strengthen your market position.

We invite you to read the full column and share your impressions. How is your organization preparing for this change? Additionally, you can contact our intangible assets protection team directly for a preliminary analysis of your situation and to understand what needs to be done to comply before the new regulation comes into effect.

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